Case Study: Influence U Black Friday & Cyber Monday Sale
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“Trilog has built out and scaled our e-commerce sales incredibly well. They’ve exceeded our expectations and continue to consistently achieve our goals.”
Introducing x InfluenceU
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Influence U opened its doors in 1994 selling a unique blend of street-inspired fashion pieces. Based in Montreal, they incorporate a unique blend of culture and style that makes the city so special. A lodestar in the industry, Influence U is known for its carefully curated selection of brands including Rick Owens, Yves Salomon, Canada Goose, Comme des Garcons, Alexander McQueen and adidas Y-3.
After launching their e-commerce store in 2015, Influence U was struggling to drive qualified traffic and conversion. They came to Trilog for help in building out an effective digital marketing strategy so they could scale their business online.
Challenge
Independent online boutique selling brands that many other online retailers carry, making the market very saturated.
Our Strategy
Optimize website for conversion and integrate tracking capabilities so we could properly track returns of investments on our digital marketing efforts while launching a comprehensive advertising strategy to capitalize on Black Friday & Cyber Monday.
Here’s what we did:
The result:
We didn’t just meet our target numbers. We shattered them.
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During the month Black Friday & Cyber Monday took place, Influence U saw:
Lets build the future together.
We'd love to talk through the above with you. Please book a time below, and we'll arrange everything for the meet — including strong coffees and delicious pastries.
EMAIL PAUL@TRILOG.COM WEB TRILOG.COM